Freshgro video promotes careers in sector

Co-operative Freshgro is helping to boost the image of horticultural production among potential career entrants with participation in a new learning-aid video.

Freshgro has teamed up with the Quality Improvement Agency’s National Teaching & Learning Change Programme to generate interest in careers in the sector and highlight technological advances.

The video focuses on the technology that has enabled Freshgro to revive the Chantenay carrot in UK production. It also shows how IT forms an integral part of the business today and looks at bespoke weather and soil forecasting data. It reveals how sophisticated technology works alongside a human workforce to process crops before products reach consumers.

Freshgro managing director Martin Evans said: “The video will be an eye-opener for young people who may not know farming methods have reached the 21st century.”

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